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United States (Fullerton, CA)
Created and designed by Mai and Josh Olivo, Ruche developed out of a simple hobby and a love for fashion. As with many recent college graduates and newlyweds, budget was an important factor in Mai and Josh Olivo’s lifestyle.
Knowing that other women must be searching for similar fashion too, Mai began to sell women’s clothing and jewelry as a hobby. In 2005, Mai was selling vintage-inspired beaded sandals on eBay, continually searching for other affordable items to offer that fit the timeless aesthetic she loved.
Only three years later, in 2008, Mai decided to follow her dream of starting an online boutique.
Mai and Josh shaped Ruche into what it is today – a modern boutique with a vintage-inspired touch. Ruche was created from everything that has inspired the Olivos, from fashion and photography to design and lifestyle.
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